Trade Fair
GGK booth at the trade fair Light + Building.
Finding the best possible connection.
The fair Light + Building in Frankfurt is the world’s leading trade fair for lighting and building services technology. In 2018, 2,714 exhibitors from 55 countries presented their new products. More than 220,000 trade visitors traveled from 177 countries to get an overview.
For GGK, we have developed a 120 sqm booth with different information aereas for the „Light + Building“. On the one hand there were many direct communication islands opened for talks, on the other hand the visitors could inform themselves on screens as well as by exhibited products about the range of services of the cable management specialist. A large LED wall in the middle of the exhibition stand was the central point of contact for the visitors. Here the product presentations and films conceived and produced by us were shown. The LED wall was the crowd puller on on which the live demonstrations of the augmented reality APP designed by us were displayed, which involved the audience interactively.
